How To Market Yourself To Potential Employers
How to Sell Yourself to Employers
Your job hunting tactics mould the kind of work you are getting.
It takes more than being at the right place, at the right time; marketing yourself is something you should prepare for. Employers will only hire you if you are able to communicate your knowledge and skills. Developing and utilizing your marketing flair is, therefore, important to land you the job you dream of!
You are a Product
And because you are one, you need to pack yourself in a saleable image. It is important that you present yourself in a pleasant way. Start with your resume. Don’t hand in unpolished personal data. Is it updated? Does it respond to the job ad? Customize your resume according to the needs of the vacancy. Your cover letter should also be in ‘mailable’ form meaning that it should not tolerate nor accommodate typos. Especially don’t misspell your employer’s name! Then when you step into a room of a panel of interviewers, make sure you look agreeable and ready to do business. Remember what they say, “First impression lasts” and with job interviews, that interview day may be your only time to convince them you are worth it. So, do your best.
You are more than a Package
Consumers barely buy something just because it looks pretty. They often want to know “what’s in it for them?”. When you go out there and market yourself to employers, you follow the same concept and tell them what you can do for them. They won’t hire you for nothing. They always want something back commensurate to if not more than what they are paying you. Applicants sometimes fail the interview by asking so much about what the company can do for them. Remember they’re the ones you have to convince to buy you and not the other way around. So, don’t go bragging and making them feel they owe you a favor by letting you come here to waste your time for a little chitchat.
Your Sales Spiel
There is no such thing as too much advertisement. If you want that job that bad, then go your way to get it. Yet, there are some pointers that you might want to take to heart to make your spiel right. Avoid being overconfident or too talkative during your interview. Nobody wants a blabbermouth. Know the company and the open position well and tailor fit your answers to the traits needed in the position. If you know these information, it’s easier to persuade them that you are a perfect fit for the job. You are in to impress them by making them find the qualities they need in you. However, don’t lie. Recruiters do reference checks so, make your spiel impressive but honest.
Make them Come Back for More
Only a few interviews end leaving employers a good impression. End yours with one. After you have emphasized the skills that you can offer, let them know you are interested. Good advertisements on television always leave the customer remembering about a good line that was said. It may be serious or funny but it leaves them thinking about it. If you can close your discussion like a bomb, they are most likely to get back to you a day or two later.
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