How To Market Yourself To Potential Employers

How to Sell Yourself to Employers

Your job hunting tactics mould the kind of work you are getting.

It takes more than being at the right place, at the right time; marketing yourself is something you should prepare for. Employers will only hire you if you are able to communicate your knowledge and skills. Developing and utilizing your marketing flair is, therefore, important to land you the job you dream of!

You are a Product

And because you are one, you need to pack yourself in a saleable image. It is important that you present yourself in a pleasant way. Start with your resume. Don’t hand in unpolished personal data. Is it updated? Does it respond to the job ad? Customize your resume according to the needs of the vacancy. Your cover letter should also be in ‘mailable’ form meaning that it should not tolerate nor accommodate typos. Especially don’t misspell your employer’s name! Then when you step into a room of a panel of interviewers, make sure you look agreeable and ready to do business. Remember what they say, “First impression lasts” and with job interviews, that interview day may be your only time to convince them you are worth it. So, do your best.

You are more than a Package

Consumers barely buy something just because it looks pretty. They often want to know “what’s in it for them?”. When you go out there and market yourself to employers, you follow the same concept and tell them what you can do for them. They won’t hire you for nothing. They always want something back commensurate to if not more than what they are paying you. Applicants sometimes fail the interview by asking so much about what the company can do for them. Remember they’re the ones you have to convince to buy you and not the other way around. So, don’t go bragging and making them feel they owe you a favor by letting you come here to waste your time for a little chitchat.

Your Sales Spiel

There is no such thing as too much advertisement. If you want that job that bad, then go your way to get it. Yet, there are some pointers that you might want to take to heart to make your spiel right. Avoid being overconfident or too talkative during your interview. Nobody wants a blabbermouth. Know the company and the open position well and tailor fit your answers to the traits needed in the position. If you know these information, it’s easier to persuade them that you are a perfect fit for the job. You are in to impress them by making them find the qualities they need in you. However, don’t lie. Recruiters do reference checks so, make your spiel impressive but honest.

Make them Come Back for More

Only a few interviews end leaving employers a good impression. End yours with one. After you have emphasized the skills that you can offer, let them know you are interested. Good advertisements on television always leave the customer remembering about a good line that was said. It may be serious or funny but it leaves them thinking about it. If you can close your discussion like a bomb, they are most likely to get back to you a day or two later.

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September 17th, 2008 Posted by Helena | family, how to, internet marketing, marketing, self improvement | one comment

Why Work From Home?

WHY WORK AT HOME?
Why do people work at home? If you poll them (and that has been done, so there is no
need for you to start canvassing the neighborhood), you will find that a variety of factors
allow people to move from time clocks to self-reliance Let’s take a look at a handful of
popular reasons for pursuing a work at home career.

OPPORTUNITY
If the idea of working at home is appealing, you might just be an opportunity junkie.
Many of us crave the chance to do great things and find that our traditional nine to five
work environments are very limiting.

Women may have a glass ceiling with which to contend, but all of us have another even
harder ceiling to break through right above that one. It’s the inevitable ceiling of being
an employee instead of a business owner.
No matter how hard you work, no matter how smart you are, the structure of a traditional
job and the limitations inherent in your role as one of the hive’s worker bees will limit
you.

You might become a boss some day, but you will never become The Boss. The
opportunity just isn’t there.
Even if there is enough opportunity to entice you to continue making the daily commute
to the office for awhile, chances are those real chances for fulfillment are doled out
arbitrarily and unfairly.

The shots you do get to move up the ladder or closer to your goals are few, far between,
and inevitably mishandled by someone who outranks you.
Operating your own business from home restores opportunity. Any limits on your
success or growth are within your own control.

If you want to do something, there is no head office to clear it. You don’t have to fill out
a requisition form if you want to invest in yourself. You don’t need to smile during
evaluation week so that your middle manager with the happy face obsession will give
you a great performance review.

Opportunity is everywhere. When you have your own home business, the only limits are
the one’s you place upon yourself.

MONEY
Many of those who are break from the herd and work from home do so because of the
prospect of greater earnings. Along with the aforementioned opportunity in a general
sense comes the chance to make more dough.
Many work at home successes earn so much more than they ever would have if they
continued on their prior path that it boggles the mind.

If you get a halfway decent job that you can stay at for decades and you are a good
employee, you will probably find a way to make a decent living by popular standards.
Your income will allow you to buy a home, keep your lawnmower blades sharpened and
to occasionally take a family vacation. Two cars and a chicken in the pot are not things
at which one should sneer, either. They beat a worn pair of shoes and a “will work for
food” sign be a significant margin.

In the end, though, those in the regular workplace have a cap on their earnings. That
cap may not be expressed in any contract or the result of any hard and fast law, but it is
very real. The very factors that limit opportunity in general will also limit earning
capacity.

By stepping outside the employee circle and into the world of running your own
business, you can destroy that cap.
If having a chance to make big money is important to you, running your own operation is
definitely appealing.

FLEXIBILITY
The fact that you work nine to five, Monday through Friday, might not be that distressing
to you. Until your kid’s softball team makes it to the state tournament and plays their
Thursday semi-final game at six in a city two hours away.
The fact that you only have five vacation days per year until you have been with the firm
for more than two full years may make perfect sense for a company, but that provides
little comfort when you finally meet the woman of your dreams and she wants to take
you on a romantic, two-week tropical cruise. You get the idea.

Those who work from home have the ultimate in flexibility. They really can set their own
hours the way very few employees can. Some work early. Others work late. Some work
only a few hours a week, but for long hours on those days. Others work as necessary.
It depends on the home business. However, the home business is within the control of
its boss, and if she wants to take mid-afternoon naps or if he wants to spend
Wednesdays at the driving range, there is nobody one step higher on the corporate
ladder to tell her or him “no.”

FAMILY
Every morning someone drops off his or her child at daycare, gets back in the car and
starts to do the math in his or her head.
Their daycare provider has the kid from eight until five-thirty, five days a week. That’s
forty seven and a half hours per week.
The parent has the child from about six a.m. until eight and then again from five-thirty
until that eight o’clock bedtime. That’s twenty two and a half hours per week. Even if
one gives himself or herself full credit for two full weekend days of “awake time,” the
total is still only at fifty two and a half hours per week.
That’s right, the child only sees his or her parent for about five more hours per week
than he does his daycare provider.
For many parents, that just isn’t tolerable. In fact, it’s heart-wrenching and it’s one of the
chief reasons why many are inspired to start their own work at home business.
Yes, it may be tough to seal big deals with a two year old trying to stick a Crayola up
your nose, but that challenge is far more palatable than the idea of a child growing up
with only slightly more contact with his or her parents than his or her babysitter.
Even those who don’t have children may be interested in the familial advantages offered
by stay at home work. Spouses can see more of each other. Those who are
accustomed to being forced to do business on the road can finally enjoy a husband or
wife again.
Working at home puts one in the midst of family as powerfully as regular jobs can
separate one from his or her home life.

INTERESTS
Many people feel trapped doing jobs they despise. You can see it in their faces. From
the angst-ridden barista at any one of ten local Starbucks who could be making shrewd
stock deals all day to the slow-moving housepainter who always wanted to be a chef,
you encounter people who are working outside of their interests and skills just to collect
a check.

Some people learn to compromise. They take solace in Mr. Holland’s Opus and
convince themselves that eventually all of that compromise will add up to something
meaningful. They shove their interests and true desires to the back of their mind and try
to retain focus on doing their job.

Yes, a few people are lucky enough to find employment that really matches their skill
levels and attitudes nicely, but many more spend their time doing things in which they
have only a marginal interest outside of the bi-weekly paycheck their efforts produce.
Though some will swallow the disappointment and frustration, those who decide to work
at home will not. They opt to pursue their dreams and to find ways to make their skills
and their “calling” into action.

It can be far more fulfilling than simply working for the sake of earning a salary. It
imbues one’s vocational life with great meaning and appeal.

 

Every year, thousands escape the rat race. They shed jobs that limit their potential and satisfaction. They find fulfillment in their work and unprecedented financial rewards. No more commutes. No more annoying supervisors. No more dead end jobs. They operate their own businesses from the comfort of their own home. Will you join them?

Click Here To Find Out More About Working From Home

September 1st, 2008 Posted by Helena | family, how to, internet marketing, marketing, personal, self improvement, working from home | no comments